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Volume 24(4), Winter 2014

Commissioned paper

The colourful consultation

Better for owners, pets and staff

by Brian Faulkner

4 P’s

Making the pivotal decision

Clients often want to know four things (the four P’s) of each strategy in order to make an informed decision about how they wish to proceed with the case.

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The colourful


The five phases

of every consultation


Every primary consultation

requires a clear conceptual

and communication strategy.

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Three strategies


Hundreds of techniques, only three strategies: reactive, proactive or euthanasia.

Every veterinary practice must consistently deliver four outcomes if they wish to be effective and sustainable. These are clinical resolution, client satisfaction, financial resolution and team harmony and happiness. This article describes how the Colourful Consultation© model can be used to pursue these four outcomes in the consultation room.

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