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Volume 24(2), Summer 2014

Commissioned paper


There are a number of factors impacting negatively on the business perspectives of small animal veterinary practices around the world. ...

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A win-win situation


Advantages of wellness plans

Implementation tips

Implementing a wellness plan strategy is a radical concept that affects the whole organization, and as such it requires proportionate commitment and dedication. ... Read More ...

by Pere Mercader

Wellness plans in practice:

what works and why

An example of services included in wellness plans for adult cats (adapted with permission from Banfield)

Wellness plan: an example

Veterinary practices have only a small percentage of highly engaged clients. A detailed analysis of the economic transactions involving 135,000 canine and feline patients of 100 Spanish veterinary practices during 2013 reveals that – on average – 20% of the patients account for 60% of the total revenue. The same research has also provided evidence that most clients never or hardly ever buy pet food or antiparasiticides in their practices. The current economic climate for veterinary practices (increasing costs, increasing competition, ...

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